Ten years before Saab unveiled our first car on June 10, 1947, we were building high-performance aircraft. If Saab vehicles seem more aerodynamic, more responsive, more technologically progressive than other cars, it is because of this unique heritage. Our history has fostered a tradition of thinking laterally, exploring new possibilities and being open to the unconventional.
Of course, the Saab difference isn’t only about thinking differently. It’s about design that values even the smallest of details, like the cup holder and the luxuriously uncluttered cockpit. It’s about pioneering many industry firsts in performance and safety, such as the centre key console, the turbocharger and the Saab Active Head Restraint that reduces neck injuries. It’s about recognizing that it’s not just how fast you accelerate from zero to sixty that’s critical in everyday driving, it’s also the ability to leap from sixty to one hundred.
Ultimately, what drives us is creating vehicles as distinctive as the people who drive them. Saab cars are made with you in mind. If you want to leave the status quo on the ground, the skies await. Prepare for liftoff.
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